Menu
Our Omnibus Survey Report is a treasure trove of data that can empower your strategic decisions, enhance your marketing efforts, and provide a clear picture of consumer behavior and preferences in Kenya.
Omnibus Survey Areas Covered include
Age, Gender, Education Level
Household Income, Region (10 Regions), County, Constituency
Urban, Rural and Peri-Urban Distribution
Career Status and Side Hustles
Top Life Aspirations and Priorities
Media Incidence (1-Day and 7-Day Recall)
Radio, TV, Social Media, Podcasts, Music Streaming, Video Streaming.
Preferred Podcasts and Subscriptions.
Favorite Social Media Platforms and Brands
Favorite Brands in Various Categories:
Maize Meal, Cooking Oil, Soft Drinks, Mobile Network Providers, Soap, Detergents, Betting Firms, Sanitary Pads, Commercial Banks, Alcohol
Sugar/sugary drink consumption
Fruits and vegetable consumption
Drugs and alcohol consumption
Dental Health
Mental health questions
Exercise and fitness questions
Relationship status, the best place to meet a partner
Opinions on moral questions
Online shopping: frequency, sites/brands preferred, payment methods, challenges
Places/events gone to or attended
A look into the state of the Nation , with the top concerns of Kenyans and their views of the direction of the countrypayment methods, challenges
