After analyzing the data collected from the survey, our team has identified key trends and insights. We recommend
Acquiring the Summary Omnibus Report (PDF) to appraise yourself of how Kenyans consume brands as well as understand their aspirations, media, brand and social and political perceptions
You can also request Bespoke Reports by Industry Category based on tens of filters by age, sex, location, brand, lifestyle and consumption habits, career and life aspiration, favourite brands, and type of shopper among other variables.
We recommend the Premium Package that gives you access to dashboards with all the underlying data. The monthly susbscription gives you access to the full dataset.
