After analyzing the data collected from the survey, our team has identified key trends and insights. We recommend

1. Acquiring the Summary Omnibus Report (PDF) to appraise yourself of how Kenyans consume brands as well as understand their aspirations, media, brand

and social and political perceptions.

2. You can also request Bespoke Reports by Industry Category based on tens of filters by age, sex, location, brand, lifestyle and consumption habits, career and

life aspiration, favourite brands, and type of shopper among other variables.